Enrollment Management Operating Agreement

COLLEGE OF THE REDWOODS
ENROLLMENT MANAGEMENT COMMITTEE – OPERATING AGREEMENT
Approved by EMC 11/02/09
Revised 02/17/10 (for additional membership)

Mission
To interpret enrollment trends, patterns and projections, student achievement/success data, basic skills student achievement data and to inform all institutional divisions and units in meeting CR’s enrollment goals within a framework of collaboration continued growth and community alignment.  The Enrollment Management Committee (EMC) also formulates enrollment goals consistent with the College’s mission and program review data, develops FTES budget projections, implements, monitors and periodically revises the process of student enrollment and retention.
Vision
Enrollment management at CR embraces the concept that systematic coordination and communication of activities influencing students' decisions to attend, transition to, persist and graduate will help the College to achieve its principal institutional goals. These goals include the development of a campus-wide culture of collaboration and cooperation, planned growth with access for students to higher education, and participation in a diverse and increasingly complex community and world.
Scope

The EMC is one of the various integrated planning functional committees.  Informed by program review, institutional data, key performance indicators and input from its members, the EMC monitors enrollment and student achievement/success data, basic skills student achievement data,  discusses their implications and makes recommendations to appropriate bodies within the integrated planning structure to achieve optimal enrollments. 

Among the EMC’s responsibilities are 1) designing and conducting a collaborative enrollment management planning process, 2) discussing student achievement and success data,  and 3) linking enrollment targets with budget projections.

The EMC works closely with and consults the Coordinated Planning Committee and various integrated planning committees as it designs and conducts these processes:

• Analyze enrollment trends, patterns, projections and growth as well as basic skills student achievement data.
• Provide recommendations and information to divisions and units on the implementation of enrollment targets and emergent enrollment management issues.
• Monitor, oversee, direct and implement changes as necessary to the work of the committee.
• Develop a holistic, comprehensive and integrated approach to enrollment management (data analysis, curriculum and program mix, retention and persistence, advising and recruitment, marketing/promotion, budget, and technology).
• Recommend scheduling strategies, instructional and student support plans to enhance student access, success, retention, persistence and goal attainment. 
• Recommend enrollment targets and subsequent College budget projections.
• Identify potential markets.
• Review and recommend all current retention strategies and recommend appropriate revisions and additions to those strategies, including required resources.
• Review current marketing strategies and activities and recommend additional methods or revision.

Membership

The EMC includes a cross sectional representation of employee groups as well as student representatives (if identified).  The Committee is led by two Co-Chairs—Vice President of Student Services and a faculty member.  Members are expected to serve a 2-3 year term to provide consistency among the membership and will include: 

• VPSS: Co-Chair: Keith Snow-Flamer
• Faculty: Co-Chair: Vacant
• 1 Student appointed by ASCR:  Ashley Chapman
• VPI: Marjorie Carson
• 2 Classified staff selected by the CSEA President: Juana Tabares
• Deans: Student Development, Distance Education, Career and Technical Education, Del Norte & Mendocino Coast: Melissa Green, Maggie Lynch, Steve Brown, Rachel Anderson, Geisce Ly and Anita Janis
• IR Director: Martha Davis
• 5 Student Services Staff selected by the VP SS: Kathy Goodlive, Sheila Hall and Ruby Sodhi, Anna Duffy and Jennifer Bailey
• Director of Marketing: Paul DeMark
• 4 Faculty appointed by the Academic Senate: Bruce Wagner and Allen Keppner
• Title III Activities Director (ex officio until September, 2010): Karen Nelson

Membership Responsibility
Each member has the responsibility to attend each meeting and adhere to the rules governing the committee’s decision making process. Members are responsible to disseminate committee information to their respective constituents.

Meetings

Meetings will be set by consensus process but will be conducted at least twenty times each calendar year.  The regular meeting schedule for the calendar year will be set at the first meeting in September but additional meetings will be set as necessary to ensure that planning work is completed according to the planning cycle timeline. 

Decision Making Process and Basic Committee Ground Rules

The EMC will make decisions based on sufficient consensus in which decisions are a synthesis of everyone’s ideas and incorporating everyone’s best thinking and aims for general agreement and support among those present.  However, the committee is willing to move forward with a decision where there is general support among the majority members present (80% of members voting).  The EMC defines a quorum as 50% of the membership plus one.

The membership shall:

• Put students’ needs above everything else;
• Be open to new ways of viewing things;
• Express opinions in ways that preserve integrity, develop mutual understanding, and promote collaboration;
• List to all the facts and available information from different sources before making judgments and decisions;
• Be sure all voices are heard;
• Use time efficiently and stay on task;
• Take advantage of the opportunity to communicate, to learn from each other and to collaborate; and
• Accept and support consensus of decisions voted upon as final without ongoing subsequent revisions.  Recommended revisions will be put into an ongoing file for the calendared periodic updating scheduled and agreed upon by the Committee thus facilitating the Committee work of moving forward to completion of assignments.

Planning Principles

The EMC embraces the following planning principles:

• The planning process and the plans that it yields will be PLO/SLO outcomes based, learning-centered and will support the quality of the College.
• The planning process will be collaborative by operating within the collegial consultative structure and which ensures broad-based participation and by providing a means for stakeholder groups to be heard and to influence the plan.
• The process will build trust through effective communication and negotiation, by providing a safe environment to identify and challenge assumptions and by supporting agreements on shared values.
• The process will be meaningful in that it will help the College to establish a vision of the future.
• The process will be data-driven, using qualitative and quantitative data, routinely reviewed as the plan is implemented, with the aim of continuous improvement.
• The process will have a clear cycle of activities, with a beginning and an end, and timed and structured to coordinate well with WASC/ACCJC accreditation requirements.
• The process will be as simple as possible while yielding a viable plan and integrating planning into permanent governing structures and college-wide meetings.
• The process, its language, its products, and the results of the plan will be communicated to all employees internally.
• The process will be truly comprehensive, and will have clearly assigned roles for individuals and groups, including students.

Communication

The EMC is committed to a collaborative process with many opportunities for involvement for those within the College.  Throughout the planning process, the EMC will hold meetings, consultations with key constituencies, and discussions with integrated planning committees, and the senior leadership team, all of which combine to enable broad based participation in the various phases of creating, updating, and evaluating the annual Enrollment Management Plan.  

Information and recommendations generated by the EMC will be shared with the Vice Presidents, Budget Planning Committee, various master planning committees, and the college community. 

Planning Process Activities and Outcomes

The EMC will:

• Provide leadership for the development of the enrollment management plan.
• Monitor institutional progress toward accomplishing the enrollment targets.
• Participate in the process of conducting internal and external environmental scanning.
• Analyze, influence and access enrollment trends, patterns, projections and growth and basic skills student achievement data.
• Provide recommendations and information to divisions and units on the implementation of enrollment targets and emergent enrollment management issues.
• Monitor, oversee, direct and implement changes as necessary to the work of the committee.
• Recommend scheduling plans, instructional and student support strategies to enhance student access, success, retention, persistence and goal attainment.
• Recommend enrollment targets.
• Identify potential markets.
• Forward enrollment plan to the CPC and Cabinet
• Forward enrollment targets and subsequent budget to the BPC

Planning Calendar (Subject to change depending upon planning issues identified)

Fall Semester 2009

Appoint membership
Review and approve Operating Agreement
Review Integrated Planning Model with the Planning Support Team
Determine data needed for the committee’s work
Begin analyzing IR data and program review student achievement and success data
Develop focused recommendations for enhancing the college’s assessment and advising practices
Make preliminary recommendations for the parameters of a first-year experience program that will enhance retention
Review current enrollment management plan

Spring Semester 2010

Planning documents forwarded to CPC
Refine recommendations for the first year experience program
Evaluate the progress made to achieve enrollment management plan activities
Develop and forward annual enrollment management plan to the CPC

Fall Semester 2010

 TBD
 Spring Semester 2011
  TBD

Fall Semester 2011

 TBD

Spring Semester 2012